Microsoft Advertising Blog
The cross-platform advantage of reaching players everywhere
Learn how brands can unify gaming activations across mobile, console, and PC to drive engagement, consistency, and measurable impact.
Snapshot: 8 ways gaming captures attention
Explore eight insights showing how gaming captures and sustains attention, offering brands unmatched engagement and impact in today’s busy media world.
Gaming demystified: 10 myths dispelled
Discover the truth behind common gaming-advertising myths — from time-wasting stereotypes to player demographics.
A new approach to measuring attention in mobile game advertising
A look at new attention-measurement methods in mobile gaming and how immersive, player-first ad formats create stronger opportunities for brand impact.
Mobile gaming: The common denominator among players
Discover why mobile games remain the common denominator for today's multi platform players, offering reach, convenience, and strong engagement.
7 facts about the 87% of moms who game
Explore seven standout facts about the 87% of mothers who play games: revealing their behaviors, influence, and value to brands.