Microsoft Advertising Blog
Connected brand experiences in gaming
Learn how connected brand experiences across platforms are shaping the future of advertising and audience engagement.
Advertising Week New York 2024 recap
Key themes from Advertising Week New York: attention, authentic IP integration, and gaming’s growing power as a strategic channel for brands.
IAB PlayFronts 2024 recap
Recap of key insights from IAB PlayFronts 2024: how gaming, immersive experiences, and creative innovation are reshaping brand opportunities.
IAB UK Gaming Upfronts 2023 recap
Explore how gaming fandom, premium contexts, and immersive advertising took centre stage at IAB UK Gaming Upfronts 2023 in London.
Advertising Week Europe and Media360 2023 recap
Recap of our sessions at Advertising Week Europe and Media360 2023, exploring how premium gaming experiences create brand-channel opportunities.