Microsoft Advertising Blog
Unlocking the power of impression-based remarketing
The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.
How Microsoft is innovating in video advertising
With unique audiences, exclusive partnerships, and premium scalable supply, Microsoft is uniquely positioned to help you drive value in video and CTV.
Women's World Cup insights with Microsoft Advertising
Interest in the Women’s World Cup is on the rise. Read on for suggestions and insights on the best timing to reach sports fans as well as top Retail categories.
Microsoft + Roku: Key findings across Retail, Tech, and Travel
Discover how, in an industry-first collaboration, Microsoft Advertising and Roku connected the dots between TV streaming, search, and native advertising.
It's gifting time: Mother's Day and Father's Day
Mother’s Day and Father’s Day are about one month apart, and consumers are actively searching for the best gifts for their loved ones.
3 ways to reach travelers on a budget this spring
With spring break just around the corner, Microsoft Advertising Insights has the top takeaways your business can take to reach consumers on a budget.