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The Download, Episode 5: 2021 business not as usual

February 2021

The Download

25:48

Can you believe it’s already February 2021? And it’s definitely business NOT as usual…. Digital acceleration was on everyone’s mind in 2020, and as we continue to adjust to new norms, consumers’ behaviors have shifted. Income inequality, health and safety, privacy, and sustainability are just a few of the subjects where trend dichotomies have started to form. All of these culminate to create consumers’ healthy hesitation. Consumers want to ensure that as the year progresses, they’re protecting themselves, their families, their health, and their finances, while maintaining connection and equality.

We’ll explore these trends in our Insights segment and learn how brands and businesses can adapt, thrive and grow in these weird times.

In our Inclusive Marketing Lab, we interview Sarah Horton from Tommy Hilfiger and Christina Mallon from Wunderman Thompson on how inclusive customer experiences drive innovation.

We noodle with our cousins from the LinkedIn B2B Institute on the important B2B trends that will set you apart from your competitors: the war on brand, blockbuster marketing and the death of hyper-targeting! Check out their report.

With a new year comes new resolutions and we’ll debunk some myths about Microsoft Bing in our product pop-up segment. Truth matters more than ever!

And to honor Black History Month, we bring some friends from across the industry to share their thoughts on key takeaways from 2020, and what they want to see brands and businesses focus on in 2021 regarding diversity, equity, and inclusion.

Enjoy this episode!