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Get started with Microsoft Advertising: Smart Campaigns

May 2021

Get started

Duration: 8:00

In this webcast you'll learn why Smart Campaigns are a simple and easy way for businesses to advertise on the Microsoft Search Network. We'll use Microsoft AI to create engaging ads, help manage most parts of your ad campaigns, and make it easier to improve business results. Smart Campaigns work to continually improve your ad performance, so you can spend time doing what you love most — running your business.

This feature is currently in pilot for the US & UK markets.

Speakers

Rosé Dorleans

Program Manager

Microsoft Advertising

 

Christi Olson

Head of Evangelism

Microsoft Advertising

Christi is the Head of Evangelism for Microsoft Advertising and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. Her love for digital has driven her to speak at hundreds of conferences including Mumbrella, AdWeek, the American Marketing Association, Digital Dealer, Digital Marketing Conference Series, SMX, PubCon, HeroConf and Search Insider Summit. She is a contributing author about all things Marketing, Search and Conversational AI on sites like Forbes, Entrepreneur, Mumbrella, Search Engine Land, and Search Engine Journal. Outside of work, Christi and her husband Jason, like to run, do crossfit and try to keep up with their 3 year old son and newborn daughter.