Wakefit orthopedic memory foam mattress
Through its partnership with Microsoft Advertising, Wakefit raked in phenomenal results. The brand drove a quarterly growth of 80%
in the website traffic through Microsoft Search Advertising, consequently resulting in a 71% rise in revenue
while maintaining an ROAS of 10. Notably, through the search for branding initiative on Microsoft Search, Wakefit gained remarkable mindshare by owning IPL related keywords. This made a significant impact with 44% of total traffic driven
by Microsoft Search Advertising coming in from the search for branding campaign which led to a few conversions as well. As a result of these campaigns, the brand saw a 131% growth quarter on quarter
in overall search volumes on the Microsoft Search platforms. Wakefit continues to remain at the forefront of search advertising and is excited to expand its reach through the new features like Customer Match, Shopping, and In-market Audiences.
“The partnership with Microsoft Advertising enabled us to achieve a 10X on Return on Ad Spend (ROAS), month on month. As we continue to grow across markets and product lines, we are excited to expand our reach with search through our partnership Microsoft Advertising,” says Srishty Mishra, Sr. Manager of Digital Marketing, Wakefit.