Smart campaigns deliver music to the register
With smart campaigns, the British custom guitar maker achieved an 80% drop in cost per acquisition after 90 days. Traffic also increased for the Munson Guitars website, with smart campaigns making up 63% of the business’s total website traffic, and 6% of that traffic converting to filling out forms. This positive performance would not have been possible without the minimum effort yet maximum results that Microsoft Advertising’s smart campaigns offer small businesses.