Microsoft Advertising case studies
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British Council
Discover how the British Council increased IELTS demand in Canada using targeted Microsoft Advertising search strategies and AI‑driven optimization.
Samsung Consumer Electronics GmbH inspires healthier living through contextual CTV storytelling
See how Samsung Consumer Electronics GmbH brought health and wellbeing storytelling to life through Premium Streaming, driving scale, engagement
Foxtale
Learn how Search, Shopping ads, Performance Max, and Audience ads, powered by Microsoft Advertising and InMobi Advertising, led to high ROAS for Foxtale.
ROBINSON goes off the beaten path to reach new guests and grow travel revenue by 27%
ROBINSON grew travel revenue by 27% and increased new customers by 113% by expanding beyond retargeting with a full‑funnel Microsoft Advertising strategy
Modern Comfort Meets Modern Ad Strategies: IKEA’s AI Story
Discover how IKEA and Carat used Microsoft Advertising's AI-powered Performance Max to streamline campaigns, boost efficiency, and deliver standout results
Ice Travel Group creates campaigns that move travelers and metrics
Ice Travel Group used Performance Max to boost reach and drive efficiency, delivering +15% ROAS, −32% CPC and making up 40% of search investment.
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