Microsoft Advertising case studies
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Modern Comfort Meets Modern Ad Strategies: IKEA’s AI Story
Discover how IKEA and Carat used Microsoft Advertising's AI-powered Performance Max to streamline campaigns, boost efficiency, and deliver standout results
Ice Travel Group creates campaigns that move travelers and metrics
Ice Travel Group used Performance Max to boost reach and drive efficiency, delivering +15% ROAS, −32% CPC and making up 40% of search investment.
Ogury drives a 5X increase in advertiser spend with upgraded Native ads
Discover how Ogury boosted advertiser spend 5X and improved display performance by leveraging Microsoft Monetize and Native Assembly.
AI-powered search meets the open road: How ADAC strengthens customer connections
Discover how ADAC drove 104% more conversions and cut CPA with Performance Max and AI‑powered search across Microsoft Advertising.
G5 Entertainment levels up player reach with Video and Native ads
See how G5 Entertainment partnered with Microsoft Advertising to boost player acquisition using Video, Native, and audience‑targeted campaigns.
EaseUS boosts conversions 22% with rich product listings and clear audience insights
EaseUS boosted conversions by 22% and increased revenue by 6% using Performance Max, combining rich product feeds and advanced audience signals.
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