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How Simply Speakers cranked up the profits

  Article , Retail , Success stories

Microsoft Shopping campaigns help drive 70% revenue growth

Growing an ecommerce audio business

Simply Speakers logo

Since 1992, Simply Speakers has been providing its customers with reliable, high quality service for their loudspeaker parts and service-related needs. What began as a small shop in St. Petersburg, Florida has grown into one of the largest ecommerce factory authorized speaker parts and service centers in the United States.

From day one, they worked hard to build their business to service thousands of speaker systems annually, specializing in speaker parts for the home hi-fi enthusiast, bands, churches, night clubs, movie theaters, theme parks, government agencies, schools, and concert halls. Customers grew to rely on Simply Speakers for fast turnaround on the parts and service they need to keep their systems running in tip-top shape.

With a growing online business, Simply Speakers turned to a digital marketing strategy to help them reach and engage a broader audience of audio enthusiasts and audio and video professionals.

Simply Speakers conversion rates increased by 10% while maintaining an impressive Return on Ad Spend (ROAS) of 8X.

— Anthony Capetola, CMO, Sales & Orders

Seeking sound advice to drive business

Unfortunately, the team had been working with a marketing agency that wasn’t meeting the needs of their growing online business and left their digital marketing campaigns performing very poorly. With an ecommerce redesign on the horizon, Simply Speakers General Manager Sean Ryan sought the help of Microsoft Advertising Partner Sales & Orders to expand the reach of their products, drive more traffic to their online store, and increase revenue. Sales & Orders is recognized as a leading solution provider with expertise in managing and optimizing ecommerce Shopping campaigns.

Trusting Sales & Orders to design and execute a high impact digital strategy, their account manager invested in Shopping campaigns to effectively and efficiently reach and engage shoppers on the Microsoft Advertising platform. Since this was a previously untapped market for them, Simply Speakers felt confident that they could reach new shoppers while also building an entirely separate audience for remarketing as well.

Digital marketing singing a new tune

What would follow would be a complete and total 180 degree turn for Simply Speakers. In short order, their dedicated account specialist at Sales & Orders started by helping the team navigate through their redesign with a focus on retaining critical historical data.

By combining the flexibility of the Sales & Orders platform with its native integration to Microsoft Merchant Center, the Simply Speakers product feed was quickly relaunched. The Sales & Orders specialist then worked to restructure the entirety of Simply Speakers approach to their Shopping campaigns and drove a YoY revenue increase of 70%. By hyper-focusing on top- performing segments, Sales & Orders was also able to bring Simply Speakers conversion rates up to 10% while maintaining an impressive Return on Ad Spend (ROAS) of 8X.

"Our partnership with Microsoft Advertising has allowed us to better serve the thousands of ecommerce businesses owners who trust us to spearhead their efforts to reach more shoppers and increase sales online. Between our bespoke integrations with Microsoft Merchant Center and incredible support from the Microsoft Advertising team, we've been able to drive growth for brands and retailers both big and small,” says Anthony Capetola, CMO, Sales & Orders.

Our partnership with Microsoft Advertising has allowed us to better serve the thousands of ecommerce businesses owners who trust us to spearhead their efforts to reach more shoppers and increase sales online.

— Anthony Capetola, CMO, Sales & Orders

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