Retail and holiday advertising insights

Short video: 2021 holiday insights, audience personas, and best practices

We’ve packed key trends, tips for optimization, and best practices to help you make the most of your advertising this holiday season. In this quick 10-minute video, we’ll also unwrap two consumer personas revealed through Microsoft’s first-party data and advanced analytics capabilities.

Watch the video

Gain access to a large addressable audience on the platforms they visit regularly

More than a billion people use Microsoft’s extended network for work and personal tasks, including Microsoft News, Bing, Edge, and Outlook.com, and partners AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes.

100%

purchased an online product or service in the last week

53%

are under the age of 45

45%

have household income in the top 25%

117 million

unique desktop searchers on the Microsoft Search Network

Connect with shoppers who are ready to engage and transact

Reach people in a task-oriented mindset who have a higher buying power, spend more online, and are more likely to engage with ads to try new offers.

Learn more about our audiences

Create and manage shopping ads easily

Manage your campaigns with greater ease and create engaging retail experiences for your customers.

Shopping Campaigns

Drive more customers to your products with compelling retail experiences.

Responsive Search Ads

Show the right message at the right time.

Dynamic Remarketing

Leverage audience targeting made specifically for shopping campaigns.

2021 Holiday season predictions and planning guide

Over the last year, consumers have shifted their habits for purchasing goods and services online. This holiday season we predict six key moments that will mean more to consumers and advertisers.

Download the report

How Crocs became the go-to shoe during the pandemic

“Paid search is one of our highest-performing channels globally. The return we saw through Microsoft Advertising accelerated during this time.”

— Adam Michaels, Chief Digital Officer at Crocs.

Read the story

Leading fashion retailer achieves holiday success

The combination of Microsoft Audience Network and Product Audiences, drove a 182% higher ROAS than search alone.

Read the customer story

How to get started

Extend your business reach with Microsoft Advertising. Our advertising solutions and tools can help save you time, money, and boost your retail advertising performance.

AUDIENCE TARGETING TOOLS

Reach high-quality customers with audience targeting.

MICROSOFT AUDIENCE NETWORK

Engage meaningfully with a unique audience in brand-safe environments.

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Retail and holiday advertising insights and resources