Retail and holiday advertising insights

Consumer behaviors, digital acceleration, eCommerce: Trends to watch

The pandemic has driven new consumer behaviors, impacting how they shop, what they buy, and their shopping expectations. Get the 2021 Consumer Trends Report to learn how to reach consumers and meet expectations this holiday shopping season.

Download the report

Gain access to a large addressable audience on the platforms they visit regularly

More than a billion people use Microsoft’s extended network for work and personal tasks, including Microsoft News, Bing, Edge, and Outlook.com, and partners AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes.

purchased an online product or service in the last week

are under the age of 45

have household income in the top 25%

unique desktop searchers on the Microsoft Search Network

Connect with shoppers ready to engage and transact

Reach people in a task-oriented mindset who have a higher buying power, spend more online, and are more likely to engage with ads to try new offers.

Learn more about our audiences

Create and manage shopping ads easily

Manage your campaigns with greater ease and create engaging retail experiences for your customers.

Shopping Campaigns

Drive more customers to your products with compelling retail experiences.

Responsive Search Ads

Show the right message at the right time.

Dynamic Remarketing

Leverage audience targeting made specifically for shopping campaigns.

Webcast: eCommerce consumer shopping behaviors

Microsoft Advertising and Luth Research partnered together to conduct research and gain deeper insights into how search engine marketing (SEM) and eCommerce influence consumer behaviors and the online path to purchase.

Watch the webcast

How Crocs became the go-to shoe during the pandemic

“Paid search is one of our highest-performing channels globally. The return we saw through Microsoft Advertising accelerated during this time.”

— Adam Michaels, Chief Digital Officer at Crocs.

Read the story

Leading fashion retailer achieves holiday success

The combination of Microsoft Audience Network and Product Audiences, drove a 182% higher ROAS than search alone.

Read the customer story

How to get started

Extend your business reach with Microsoft Advertising. Our advertising solutions and tools can help save you time, money, and boost your retail advertising performance.

AUDIENCE TARGETING TOOLS

Reach high-quality customers with audience targeting.

MICROSOFT AUDIENCE NETWORK

Engage meaningfully with a unique audience in brand-safe environments.

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Retail and holiday advertising insights and resources