Retail and holiday advertising insights

Retail trends and insights: Consumer behavior and the shopping resurgence

Watch The Download Episode 8 to hear about the latest retail search trends and solutions. Get insights on how to create engrossing retail experiences for your customers.

Watch the video

Gain access to a large addressable audience on the platforms they visit regularly

More than a billion people use Microsoft’s extended network for work and personal tasks, including Microsoft News, Bing, Edge, and Outlook.com, and partners AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes.

100%

purchased an online product or service in the last week

53%

are under the age of 45

45%

have household income in the top 25%

140 million

unique desktop searchers on the Microsoft Search Network

Connect with shoppers who are ready to engage and transact

Reach people in a task-oriented mindset who have a higher buying power, spend more online, and are more likely to engage with ads to try new offers.

Learn more about our audiences

Create and manage shopping ads easily

Manage your campaigns with greater ease and create engaging retail experiences for your customers.

Shopping Campaigns

Drive more customers to your products with compelling retail experiences.

Responsive Search Ads

Show the right message at the right time.

Dynamic Remarketing

Leverage audience targeting made specifically for shopping campaigns.

Get search trends and insights to boost your holiday 2021 retail campaigns

Check out our report to learn how changing consumer behaviors can affect your business. Get the audience data you need to help drive a successful holiday campaign.

Download the report

How Crocs became the go-to shoe during the pandemic

“Paid search is one of our highest-performing channels globally. The return we saw through Microsoft Advertising accelerated during this time.”

— Adam Michaels, Chief Digital Officer at Crocs.

Read the story

Leading fashion retailer achieves holiday success

The combination of Microsoft Audience Network and Product Audiences, drove a 182% higher ROAS than search alone.

Read the customer story

How to get started

Extend your business reach with Microsoft Advertising. Our advertising solutions and tools can help save you time, money, and boost your retail advertising performance.

AUDIENCE TARGETING TOOLS

Reach high-quality customers with audience targeting.

MICROSOFT AUDIENCE NETWORK

Engage meaningfully with a unique audience in brand-safe environments.

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Contact our experts to help you optimize campaigns & boost performance.

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Retail and holiday advertising insights and resources