Microsoft Advertising Insights looked at search trends in gift categories in the month of October to identify changes year over year and to provide insight into what to expect this holiday season.
Some key findings:
- The holiday spirit is alive and well this year as Occasions & Gifts categories saw an uptick in volume this October
- Despite 2020, holiday related searches have risen for Halloween, Thanksgiving, and Christmas
- Gift related queries are trending 10% higher year over year (YoY) with increased demand seen Monday through Thursday
Download the PDF today to learn more about gifting and holiday searches for the approaching season.