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Black Friday and Cyber Monday Retail recap

December 2020

Microsoft Advertising Insights brings you a post- Black Friday and Cyber Monday recap of how consumer interest has changed for this 2020 spending holiday weekend. We provide a snapshot of search and click traffic during this shopping weekend and take a quick look at Retail category performance.

Some key findings include:

  • Overall search growth for the days leading up to and including Cyber Monday increased by 16% year over year (YoY) in 2020
  • Black Friday related searches decreased YoY, but Cyber Monday related searches increased
  • Categories related to new COVID-19 hobbies and outdoor activities increased click volume
  • Clicks decreased for categories related to socializing and going out

Read more about Black Friday and Cyber Monday results by downloading the PDF today.

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