Microsoft Advertising Insights brings you a post- Black Friday and Cyber Monday recap of how consumer interest has changed for this 2020 spending holiday weekend. We provide a snapshot of search and click traffic during this shopping weekend and take a quick look at Retail category performance.
Some key findings include:
- Overall search growth for the days leading up to and including Cyber Monday increased by 16% year over year (YoY) in 2020
- Black Friday related searches decreased YoY, but Cyber Monday related searches increased
- Categories related to new COVID-19 hobbies and outdoor activities increased click volume
- Clicks decreased for categories related to socializing and going out
Read more about Black Friday and Cyber Monday results by downloading the PDF today.