Advertising

Skip to main content
Advertising

Get resources to help your small business reach new customers and grow your business.

Black Friday and Cyber Monday Retail recap

December 2020

Microsoft Advertising Insights brings you a post- Black Friday and Cyber Monday recap of how consumer interest has changed for this 2020 spending holiday weekend. We provide a snapshot of search and click traffic during this shopping weekend and take a quick look at Retail category performance.

Some key findings include:

  • Overall search growth for the days leading up to and including Cyber Monday increased by 16% year over year (YoY) in 2020
  • Black Friday related searches decreased YoY, but Cyber Monday related searches increased
  • Categories related to new COVID-19 hobbies and outdoor activities increased click volume
  • Clicks decreased for categories related to socializing and going out

Read more about Black Friday and Cyber Monday results by downloading the PDF today.

 Download the insights