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Microsoft Advertising Blog

POSTS TAGGED WITH "ad extensions"

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Duration: 9:47

Life reinvented: Four new consumer attitudes are emerging

These past two years have dramatically changed how people work, live, and engage with brands. We took a deep dive into our data and found four new attitudes and behaviors causing a change in how we reach and engage customers across industries.

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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A person works on their phone in their living room with a colorful parrot statue in the background.

Maintaining advertising performance as mobile attribution erodes

Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.

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A woman in an office works on a laptop computer while sitting at a desk.

New online search training courses available on Learning Lab

Learning Lab, Microsoft Advertising’s hub for all things learning, has 13 new online on-demand training courses and three learning paths to help you grow your advertising knowledge and optimize your campaign success.

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