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Microsoft Advertising Blog

POSTS TAGGED WITH "ad extensions"

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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A person works on their phone in their living room with a colorful parrot statue in the background.

Maintaining advertising performance as mobile attribution erodes

Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.

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New online search training courses available on Learning Lab

Learning Lab, Microsoft Advertising’s hub for all things learning, has 13 new online on-demand training courses and three learning paths to help you grow your advertising knowledge and optimize your campaign success.

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Show your brand values: Marketing with Purpose Business Attributes

Marketing with Purpose Business Attributes help you differentiate your brand, highlighting unique attributes that showcase how you demonstrate responsibility, how your brand values align with those of your customers, and how your brand is being inclusive.

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