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Microsoft Advertising Blog

POSTS TAGGED WITH "ad extensions"

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the holiday season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviors, it’s hard to predict what this period will look like exactly. International shopping behavioralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Research: Optimize your holiday campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimizing your campaigns. Learn about what we recommend to make this season a success.

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Make the most of the holiday eCommerce surge with paid search

With Cyber Week 2020 just around the corner, now is the time to boost holiday readiness. The first stop for holiday shoppers? Online search. Which means having a paid search strategy is key to driving retail sales.

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Highlight deals with Promotion Extensions

Adding customizable special offers and deals to your text ads is a powerful way to stand out on the search results page. Learn how to leverage Promotion Extensions, now available for all advertisers in the United States.

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