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POSTS TAGGED WITH "ad copy"

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Introducing asset performance ratings for Responsive Search Ads

With Responsive Search Ads (RSA), your feedback has been clear: RSA delivers, saving time and increasing ROI. Asset performance ratings make RSA even more powerful, helping you understand which headlines and descriptions are working best for your business.

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Editor updates: Recommendations and campaign-level associations

New capabilities in Microsoft Advertising Editor are here! Find out how to achieve the goal of making bulk campaign management even easier, and learn new ways to optimize your campaign performance.

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Strategies for unprecedented times

These are unprecedented times. There are no playbooks for what to do next, but what’s certain is that consumer behavior is shifting, and we need to adjust our methods. Here are a few strategies, with a fresh approach that reflects the “new normal.”

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Deliver more relevant ads with IF functions

We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customize a single expanded text ad with messages based on your customer’s device or a specific audience segment.

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Save time and increase ad engagement with Responsive Search Ads

Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.

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