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See how your feedback has reshaped Bing Ads in the second half of 2017

At Bing Ads, we believe that the best way to improve our product is to listen to you, our customer, and build solutions that help make you more effective in achieving your search engine marketing goals.  As we get close to the end of the year, we wanted to take stock of all the great suggestions you, our customers, have shared on our UserVoice feature suggestion forum  which we’ve implemented to improve the Bing Ads experience.

In the second half of this year, we’ve made improvements in the following areas based on your feedback:
  1. Making it easier for agencies and multi-account managers to advertise with us
  2. Time saving tools for managing ads, ad extensions and bids
  3. Richer targeting functionality
  4. More powerful tools for performance reporting
  5. Saving you time and worry with managing your budgets and bills

Making it easier for agencies and multi-account managers to advertise with us

Whether you’re an agency managing a diverse client portfolio, an advertiser being managed by agencies or managing multiple accounts yourself, we understand that you have unique needs. We have made it easier for you to get access to, and manage different accounts, through improvements to our account linking experience. Now, up to 5 customers can link to the same account, providing you with exactly the kind of flexibility you need. You can also set up billing for the account you’re getting access to, with all the details you need to have the account stay continuously live. If you’d like to schedule a billing change for later, you can do that as well. Again, you can set up all the details so that you don’t need to worry about it later; we will take care of it for you.

multiple agency suggestion screenshot

If you are the account owner, you now have full control over exactly who has access to your account at any time. You can learn more about all this in our announcement on Multi-Linking and the help documentation on linking to existing accounts

removing agency user feature suggestion screenshot

If you are paying for your different accounts with different payment methods, now you don’t need to worry about problems with one payment method putting all your accounts on hold and disrupting your advertising. We will contain the payment problems to your accounts using that same payment method, but your accounts on other payment methods will not be affected. See the help documentation for more information on payment and billing issues.

not putting all agency clients on hold when one payment fails screenshot

If you are managing multiple accounts on a credit line, we now automatically opt you into compressed billing, so that you don’t need to worry about large invoices with campaign level details. You can still manage this option through your Billing Settings from your billing grid. Your billing grid also now have a Language column, so you can easily view the language of your billing documents; remember, that with Bing Ads you can consolidate your monthly invoices for accounts that belong to the same client, are funded with the same details, and share both currency and language. When accounts change billing responsibilities between different advertisers, the billing grid now continues to reflect the correct advertiser responsible for paying past invoices, in the Who Pays column.

Time saving tools for managing ads, ad extensions and bids 

With Dynamic Search Ads all you have to do is provide the URL of your site and the ad description then our artificial intelligence algorithms automatically generate ad headlines based on those pages. This not only saves you time but also often leads to finding new queries that you can then target explicitly via broad or exact match. You can learn more in  our announcement post for Dynamic Search Ads.
dynamic search ads suggestion forum
Ad extensions are a great way to improve the performance of your ad by providing additional data to consumers which helps improve the relevance of the ad and their likelihood to click on it. However it can be cumbersome associating the same ad extension to each of your campaigns independently when the ad extension applies to every ad in your campaign. We recently released account level associations for ad extensions to solve that problem.
ad extensions on account level screenshot
Finally, we understand that bid management can be the most time consuming yet not fully understood aspect of search engine marketing. It takes a lot of trial and error to figure out the right bids for your keywords. We introduced a new automated bidding strategy for maximizing clicks so you can let our artificial intelligence do the hard work of optimizing your bids, while you can relax and focus on other aspects of your marketing strategy.
auto bid suggestion screenshot

Richer Targeting Functionality

We understand that for advertisers being able to reach the right users with the right message at the right time is of utmost importance. This is why we’ve added two important new features based on your feedback.

First of all we’ve provided a new level of location targeting for our advertisers in the United States by introducing county targeting. If your business is aligned with county divisions and you focus your advertising on customers living in specific counties, you can now directly target them.
county targeting suggestion screenshot 
Sometimes as an advertiser you may want to call attention to an event that’s happening soon such as a concert, sale or sporting event. With our recently released countdown customizers you can now highlight upcoming events in your ads with an automatically updating countdown time.
countdown timer suggestion screenshot

More powerful tools for performance reporting

One of our most requested features of all time has been to provide the ability to create custom labels that can be used to filter and run performance reports on across keywords, ads, ad groups and campaigns. This functionality allows custom reporting that is not limited to the campaign->ad group->ads->keywords hierarchy in an account.

We’re happy to finally provide this to all our advertisers.
labels functionality suggestion screenshot

labels to bing ads editor suggestion screenshot
Based on your feedback we’ve introduced the ability to filter ads to include the final URL field which is exclusive to expanded text ads. This filter can be used for performance reporting in the campaign page as well as for creating automated rules. 
filtering by final url suggestion screenshot

Helping save you time and worry with managing your budgets and bills

We have continued to make small improvements throughout the experience of managing your budgets and bills, based on your direct feedback.

If you’re managing accounts on a credit line, you can now use your credit line to easily set up new monthly invoice accounts.  If any of your electronic insertion orders expired, you can now simply edit them instead of creating new ones, to quickly get your accounts up and running again. Inline budget warnings protect you from mistakenly increasing your budget by a lot more than you intended to, and we’ve put additional protections in place so that you don’t unintentionally exceed your available credit line.

If you’re paying for your ad charges with coupons or credit cards, you’ll see small improvements in your experience – from how your cards are sorted in your management views to how your coupon details are surfaced - all geared towards saving you those extra minutes that make such a big difference to your day. See our help documentation on payment methods to learn more.

Thank you for being a Bing Ads customer and for providing us with these and other great suggestions on how to improve Bing Ads to meet your search engine marketing goals. We’ll share another round of product improvements based on your feedback, in our next update. Please keep the feedback coming!