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Microsoft Advertising Blog
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Getting the most out of your data with the Microsoft Customer Experience Platform

Today, we announced the Microsoft Customer Experience Platform, a marketing solution that gives you control of your customer data to personalize, automate and orchestrate along the customer decision journey. It’s about helping you get the most out of your data to connect with customers on your own terms.
As part of the Microsoft Customer Experience Platform, Microsoft Advertising clients can easily activate audience segments from Dynamics 365 Customer Intelligence within the Microsoft Advertising platform and take advantage of all the familiar capabilities, including the ability to expand your lists with lookalike audiences. Reaching over a billion people through native and search ads, Microsoft Advertising is also a great place for broad upper funnel presence to generate new demand and further build first-party data sets.
To meet today’s customer expectations and deliver privacy-aware, consent-enabled personalization, marketers need to be able to unlock the value of their data and reach customers anywhere they are. Find out how Microsoft Customer Experience Platform can help here, and join the webinar here.