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A new solution to monetize AI-powered chat experiences

A woman wearing a yellow sweater sits at an office in front of  laptop and smiles while talking to someone else.

Since we launched the all-new AI-powered Bing back in February, we have received strong and positive product feedback as people have engaged in over a half a billion chats, helping Bing exceed 100 million daily active users. While the industry-shifting power of generative AI is indisputable, it’s important to reflect on how its value gets distributed across the entire ecosystem.

Advertising is a key business model to fuel innovation on a free and open web, and supporting other companies is core to our mission to empower people and organizations to achieve more. Today, we’re pleased to announce an ads solution to help online services, apps, and publishers monetize chat, so they can innovate in their own engaging experiences.

Ads for chat API: Putting partners in control

The new Bing was the first major, free, advertising-funded consumer service to incorporate advanced large language models in chat at an unprecedented scale. As a result, Microsoft is in a unique position to explore how to integrate advertising into the chat flow in a way that’s helpful and natural.

We’ve designed a solution that gives publishers, apps, and online services the flexibility to customize their experience with ads and create more economic value through their chat investments. Nobody knows their audience better than they do, so our API allows publishers, apps, and online services to choose the ad formats that they believe are optimal for their audience in a way that feels natural to their native experience. Our ads for chat API can serve ads on chat platforms from Microsoft or other companies.

While there’s much more to learn, and this journey is only beginning, Microsoft is committed to empowering everyone to thrive in this new era of search.

What’s ahead

We’re ready to engage to discuss chat experiences, whether they need both algorithmic organic results and ads monetization or ads monetization only. We’re excited about the conversations that are already underway with those who reached out to us seeking our technical leadership and strong advertising demand.

We’re listening to feedback from our partners as we continue to learn and evolve our offerings. We recognize that each publisher, app, and online service has unique needs, depending on factors like the primary device their audience uses or how their users engage with content. We’re also sitting down with advertisers to seek their input and help to shape the future of this experience.

Together, we can build the next wave of the web in a way that benefits publishers, apps, online services, consumers, and advertisers.

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