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Microsoft Advertising Blog

Mareike Zollner

Senior Audience Marketing Manager, Microsoft Advertising

BLOG POSTS BY Mareike Zollner

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Open Perspectives: Building a trusted brand

Microsoft Advertising checked in with industry leaders, academics, and activists across the world to explore the benefits of a building a purpose-driven marketing strategy. Get a summary of our research, and actionable insights from our contributors.

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How truthful is your brand?

Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritize consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.

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There is no planet B

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

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Open Perspectives: Our collective journey to an equitable future

As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.

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