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Joseph Damiani

Senior Program Manager, Microsoft Advertising

BLOG POSTS BY Joseph Damiani

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Mixed campaigns, keyword planner: Key product updates for November

Get a breakdown of all the key product updates for November, including an exciting new beta on mixed campaigns, a more powerful keyword planner, expanded performance reporting and more.

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Highlight deals with Promotion Extensions

Adding customizable special offers and deals to your text ads is a powerful way to stand out on the search results page. Learn how to leverage Promotion Extensions, now available for all advertisers in the United States.

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Introducing asset performance ratings for Responsive Search Ads

With Responsive Search Ads (RSA), your feedback has been clear: RSA delivers, saving time and increasing ROI. Asset performance ratings make RSA even more powerful, helping you understand which headlines and descriptions are working best for your business.

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Explore new Product Group capabilities for Shopping Campaigns

Microsoft Advertising is excited to bring you new Shopping Campaign functionalities: improved Product Groups within the campaign user interface, and Product Group management using Scripts. These improvements can save you valuable time.


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Save time and increase ad engagement with Responsive Search Ads

Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.

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