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Microsoft Advertising Blog

Denise Scheel

Global Experiential Lead, Microsoft Advertising

BLOG POSTS BY Denise Scheel

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Open Perspectives: Building a trusted brand

Microsoft Advertising checked in with industry leaders, academics, and activists across the world to explore the benefits of a building a purpose-driven marketing strategy. Get a summary of our research, and actionable insights from our contributors.

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How truthful is your brand?

Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritize consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.

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