July 22, 2021
Microsoft Advertising checked in with industry leaders, academics, and activists across the world to explore the benefits of a building a purpose-driven marketing strategy. Get a summary of our research, and actionable insights from our contributors.
June 24, 2021
Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritize consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.
May 05, 2021
Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.