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Microsoft Advertising Blog

Bertram Welink

Integrated Marketing Manager, Retail & Generative AI, Microsoft Advertising

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BLOG POSTS BY Bertram Welink

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A couple smiles while hugging each other on a couch.

Seasonal Spotlights: Valentine’s Day

In this blog post, we’ll focus on Valentine’s Day. You’ll learn about the popularity of Valentine’s Day in various markets, the best time to target consumers who are planning to spend money, and how to do so effectively with Microsoft Advertising.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the holiday season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviors, it’s hard to predict what this period will look like exactly. International shopping behavioralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Search Automation Whitepaper 2020.

Supporting marketers in automated search strategies

Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.

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