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The art and science of visual storytelling

January 2022


Create deep emotional connections with your customers

Level up your creative ad strategy this year with more visual storytelling. Our first-party data shows that customers engage more with visual ads, and advertisers who added images saw more clicks and higher click-through rates*.

When it comes to search advertising, text-based ads have long ruled the day, but those days are over. Now there are a lot of ways to add visual imagery to your search ads, enhance your visuals overall, and increase your ad performance in the new year. 

In this webcast we will cover the following topics (and more):

  • How to earn customer attention
  • The power of visual storytelling
  • Inclusive marketing image strategy
  • How Microsoft Advertising is innovating for visual storytelling

*Microsoft: Internal Data. September 2020 – January 2021. Holiday period excluded.

Register to watch


Stein Broeder

Senior Marketing Communications Manager

Microsoft Advertising

Mallory Harwood

Product Marketing Manager

Microsoft Advertising