Adobe helped P&O Cruises integrate their media, content and data across all channels. P&O Cruises started the integration with Adobe in December 2018 - the busiest time of the year. After a few bumps in the road, P&O Cruises successfully delivered a more seamless and relevant customer experience that improved engagement. With the assistance of Adobe, P&O Cruises also uncovered opportunity to better utilise the Microsoft Advertising platform.
With the goal of efficiently driving traffic, they wanted to make an impact on volume during peak months. It turns out that the Microsoft Advertising audience has many ideal customers for P&O Cruises. Leveraging the Microsoft Search Network, they were able to scale resourcefully and reach untapped prospects during the crucial peak season.
With an increased spend of 93%, P&O Cruises generated 89% more clicks while maintaining a stable CPC. That kind of efficiency in scaling without raising CPC would not have been possible without integrating with Adobe to maximise their results from Microsoft Advertising.