Taking a customer centric approach
Because of this customer-centric approach, MyDeal experienced exceptional performance during the last quarter of 2019. With an increased spend of 378% Year-over-Year (YoY), the online marketplace generated a 300% increase in clicks. MyDeal also achieved a 389% YoY rise in conversions with the help of Microsoft Advertising’s advanced audience targeting solutions.
To date, MyDeal campaigns using Remarketing and In-market Audiences have outperformed campaigns not using these aggregated audience segments by delivering better, more efficient, and more targeted results.
Through understanding MyDeal’s pain points, becoming a trusted advisor, and suggesting a data-led solution for audience feature enablement, Microsoft Advertising paved the way for account efficiencies and opened up future growth opportunities for MyDeal.