The holidays are quickly approaching and your advertising campaign is more important than ever. Microsoft Advertising Insights wants to help advertisers reach the most consumers in the busiest shopping period of the year. This analysis shows high-level performance trends across the Microsoft Audience Network for holiday categories: Retail, Tech & Telco and CPG.
Some key findings include:
- All-up Microsoft Audience Network key performance indicators (KPIs) remain up year-over-year as the marketplace has grown across all three holiday verticals
- Microsoft Audience Network traffic for Retail, CPG and Tech & Telco has increased as momentum has started to pick up heading into the peak holiday period
- Feed-based Microsoft Audience Network campaigns drove the largest increase in impressions year-over-year (YoY)
Read more about Microsoft Audience Network trends within holiday categories and to learn about seven steps for success!