Shifting consumer behaviours in search
Consumer behaviour is changing to adapt to this new situation. People are turning to search to stay up to date on the news, ask their important questions, find the supplies they need, and manage their work/life in a very different way. We are seeing these changes happening in real-time, every day across every vertical, as consumers spend more time at home and on their computing devices. These changes have resulted in increased desktop usage and strong growth in search volume.
The Microsoft Advertising team has created an eBook entitled Search trends in the time of COVID-19 to consolidate key consumer insights and industry trends observed across a variety of categories including: auto, travel, home & garden, food & grocery, consumer electronics, fitness and more.
We hope you find this eBook helpful as you think about your digital advertising strategies to connect with consumers, and very likely the digital transformation your business is experiencing.
Download the eBook