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POSTS TAGGED WITH "keywords"

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Making your performance reporting clearer and more reliable

Performance reporting is a key element in enabling continuous optimisation of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.

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Save time and increase ad engagement with Responsive Search Ads

Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.

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Creating and testing ads is easier with responsive search ads

Microsoft Advertising is excited to announce the responsive search ads open beta for all our global customers. This powerful new way of helping you manage your ads makes creating and testing ads easier, by automating their creation.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Improvements to your search term reporting

Managing search terms is a great way to optimise your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

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