POSTS TAGGED WITH "shopping campaigns"

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to performance insights, Responsive Search Ads and our free website builder. You can also get a peek at other upcoming enhancements.

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.