POSTS TAGGED WITH "Accessibility"

Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.

Open Perspectives Unplugged #3

15 November 2020

1-minute read

Sarah Reveillard

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Learn how to bring accessibility and inclusion to the forefront of how you work, communicate, and connect with consumers.

Microsoft Advertising conducted a series of research studies to help determine how inclusion in advertising plays a role with consumers. We share our insights along with actionable tactics to help you apply these research findings.

Brand strategy for a global emergency: Help people survive and thrive

24 April 2020

7-minute read

MJ DePalma

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To help your business survive and thrive in a global pandemic, we explore lessons from psychology, the skillset of first responders, and the art of storytelling.

Personalise with purpose: Building trust that drives business value

16 April 2020

6-minute read

Stephen Sirich

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Today’s savvy consumers expect you to protect their privacy and deliver individualised experiences. This expectation creates a formidable challenge — and a significant opportunity. Learn how to build more authentic, personal connections.