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Unexpected overlaps of In-market Audiences

January 2021

This analysis highlights some surprising overlaps of In-market Audiences within the Retail category, so that advertisers can leverage them to extend their reach and address untapped profiles.

Some key takeaways from our deep dive include:

  • In-market Audience overlaps often occur in categories that don’t seem obvious
  • Leverage expanded In-market Audience lists to extend your reach and potentially engage new customers
  • Leverage relevant category overlaps and In-Market Audiences with bid adjustments. Reach the most potential customers by utilising all available In-market Audiences.

Download the PDF to see more Retail category overlap with In-market Audiences on the Microsoft Search Network and enhance your campaign strategy.

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