Retail shoppers who use search
- Become purchasers more frequently.
- Become repeat purchasers more frequently.
- Search is a huge part of the journey and correlates with higher conversions.
Health & Beauty and Electronics shoppers
- Searches with product detail and brand yield higher conversions.
- Non-brand search terms are important.
While this research was conducted Pre-COVID, we’re confident that the insights captured will remain valuable in the near term and longer term as consumer shopping behaviours and trends have changed as the result of this global pandemic.
To learn more about the role paid search (SEM or PPC) plays in eCommerce shopping journeys for apparel, health and beauty, and electronics, get the full report.