17 May 2021
Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.
05 May 2021
There are changes to Microsoft Advertising matching behaviour. Learn what you can expect and when so you can maximise the positive impact on your campaigns.
04 May 2021
Check out Microsoft Advertising’s latest updates for the month of May, including Customer Match enhancements, Shopping Campaigns, an expansion of ad extensions, and more.
12 April 2021
2020 was a year no one was expecting. Consumer lived experiences in 2020 have impacted behaviours towards savings, investments, and individual savings account (ISAs). Senior Analytical Lead, Phil Jones and Client Solutions Director, Tracey Pilon explore these changing behaviours to help UK advertisers prepare for the new tax year.
11 March 2021
Learn about the new release of static headlines for Dynamic Search Ads (DSAs), which give you full control over your ad copy, and are unique to Microsoft Advertising.