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POSTS TAGGED WITH "manage campaigns"

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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A text ads cheat sheet just in time for your holiday campaigns

Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilise our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.

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Lockdown lessons learnt from Keyade

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

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Watch: Reimagining Retail - Sustainability.

Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?

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Mixed campaigns, keyword planner: Key product updates for November

Get a breakdown of all the key product updates for November, including an exciting new beta on mixed campaigns, a more powerful keyword planner, expanded performance reporting and more.

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