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POSTS TAGGED WITH "manage campaigns"

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Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title of campaign 'Share the love'.

Share the love - Microsoft Audience Network

With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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A text ads cheat sheet just in time for your holiday campaigns

Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilise our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.

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