26 October 2022
With the holiday season coming soon, we’re here to share the top five tips and tricks to better reach consumers shopping for beauty products this year.
28 September 2022
Halloween’s just around the corner, and people are already hitting the stores. Microsoft Advertising Insights studied past search trends to help you plan your advertising budget. Here are our top 3 tips to set your campaigns up for success this year!
24 August 2022
The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.
06 July 2021
Read the Microsoft Advertising monthly product roundup for July, including announcements about recent expansions into new verticals for Dynamic Remarketing.
17 May 2021
Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.