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Microsoft Advertising Blog

POSTS TAGGED WITH "keywords"

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Three youngsters outdoors, taking a picture of themselves with a mobile

Spooky season is upon us—spot top insights for Halloween

Halloween’s just around the corner, and people are already hitting the stores. Microsoft Advertising Insights studied past search trends to help you plan your advertising budget. Here are our top 3 tips to set your campaigns up for success this year!

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Two women working with some handouts in a desk next to a laptop in an office.

Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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Adult male inside using Microsoft Modern USB Headset and Surface Pro

Using automation to free your creativity

Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.

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