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British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.
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To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.
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Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.
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Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.
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Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.
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