15 February 2021
In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.
14 December 2020
The festive retail peak has kicked off to a strong start with substantial growth in search volume and engagement across the UK. The two-week period up to and including Cyber Monday saw a +23% yearly growth in clicks, all at lower cost-per-click (CPC) vs 2019.
03 December 2020
Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.
18 November 2020
In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.
17 November 2020
Microsoft Advertising asked online shoppers what their plans are this pandemic festive shopping season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.