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Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.
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Learn about a new advanced option for creating campaign experiments, the cookie-based split option. You now have even more options for optimising your campaigns.
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Get up to speed on a powerful capability: You can now choose multiple Microsoft Advertising accounts when using Google Import. Make it a snap to keep all your accounts in sync.
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We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customise a single expanded text ad with messages based on your customer’s device or a specific audience segment.
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Performance reporting is a key element in enabling continuous optimisation of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.
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