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Microsoft Advertising Blog

POSTS TAGGED WITH "ads"

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An African-American woman sits at her desk in an office in front of her laptop PC and mobile phone.

New Marketing with Purpose Business Attributes showcase brand values

Marketing with Purpose is a critically important component in authentically demonstrating diversity and inclusion for your business. We’ve added four more business attributes to our growing list and extended their availability to European markets.

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How zero-party data is changing trust and relevance in advertising

We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.

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Smart Shopping: Automate and optimise your shopping ads

Smart Shopping campaigns are the perfect choice for busy small business owners. With up-to-date customer data, you can automate and optimise your bidding and ad delivery. Learn more about how to apply this powerful capability to your campaigns.

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