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Webcasts: Get ready for the festive season

This is one of the busiest times of year for digital marketers, and we want you have the latest insights and feature updates to be sure you are ready for the fast approaching festive season. Here’s a roundup of some of our recent digital events, all available on-demand, to help you get prepped.

The Art and Science of Shutterstock and Microsoft Audience Ads

We’re pleased to announce that Microsoft Advertising is partnering with Shutterstock to provide advertisers with free access to over 300 million commercially licensed images for use in the Microsoft Audience Network.

In this webcast we covered:

  • The Microsoft Audience Network 
  • The power of images in ads 
  • The Shutterstock and Microsoft partnership 
  • How to use Shutterstock images in your Audience Ads
Watch The Art and Science of Shutterstock and Microsoft Audience Ads

The Art and Science of Shopping Campaigns

Do you want to drive more customers to your products with engaging retail experiences? Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions. This gives searchers more information and moves them closer to making a purchase decision before they click.

Join our experts for a deep dive into Shopping Campaigns, and learn to manage your campaigns with greater ease and create engaging retail experiences for your customers.

In this webcast we covered:

  • Shopping Campaigns performance
  • Retail and festive insights
  • Product roadmap updates
  • Best practices, including campaign structure, feed structure and more
Watch The Art and Science of Shopping Campaigns

Retail Ready?

Check out two on-demand webinars to help ensure you are retail ready for the fast approaching festive peak.

1. Retail Ready | All you need to know to get ready 
2. Retail Ready | Get ahead with best practices from our experts and clients 

The first in our series gives you a glimpse of the mass move to online due to COVID-19 and how consumers have changed their shopping behaviours. Discover why search is an agile and flexible channel in times of change versus other mediums. Microsoft Advertising gurus showcase all the latest available retail solutions to help you gear up for the busy time ahead.   

In the second session, we go deeper into our product portfolio and share advice from our retail experts. You can also learn from clients MerkleMediaCom and Stellar Search on why they use our retail assets for their clients.  

The Art and Science of Audiences + Automation

As you’re making your list and checking it twice this festive season, we’re here to help you reach your goals. From growth to efficiency, we’re here to support you as you surprise and delight your customers during this unique time. Our gift to you: audience and automation strategies to help you reach your best customers this season and beyond. These gifts keep on giving!

In this webcast we covered:

  • Get prepped: the latest Microsoft Advertising insights
  • Reach the right audience: audience targeting updates
  • Gain efficiencies: automation updates
  • Mash-up: audiences + automation best practices
Watch The Art and Science of Audiences + Automation

Check out our new Retail Hub to see all the latest retail industry insights and resources. To receive blog updates automatically, subscribe to the Microsoft Advertising Insider newsletter. Make sure to follow us on InstagramLinkedIn and Twitter to keep up with the latest Microsoft Advertising news and insights.