17 July 2020
2-minute read
Recent lockdowns across the world have imposed restrictions on closing travel and personal mobility. These key findings provide a useful checklist for advertisers to connect to these consumers as they continue to use search to secure travel plans.
Read more
27 November 2019
3-minute read
Digital transformation in the travel industry, which has manifested the growing usage of online travel agencies and meta search engines, has enabled consumers to book trips independently over the last decade. Also referred to as ‘non-packaged travel’, it is currently estimated that 56% of the UK population had booked leisure trips in this way during the second quarter of 2019.
Read more
14 October 2019
2-minute read
New research from Microsoft has revealed that there are three distinct personas of package holiday bookers – the quick converters (purchased in one day), browsers (purchased in a month) and cautious converters (purchased in over a month).
Read more
04 September 2019
2-minute read
The latest research from Microsoft highlights the greater popularity of domestic holidays compared to leisure travel abroad, as well as offering new insight into the online purchase journeys of leisure travel consumers and their destination preferences.
Read more
Sorry, there was a problem retrieving your results.