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Microsoft Advertising Blog

Mareike Zollner

Senior Audience Marketing Manager, Microsoft Advertising

BLOG POSTS BY Mareike Zollner

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How truthful is your brand?

Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritise consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.

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There is no planet B

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

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Decorative image of graffiti on a white wall with a focus on one drawing of a heart with 'young people wake up' painted inside.

2021 Open Perspectives Unplugged returns

Microsoft Advertising’s live virtual event series launched in 2020 with conversations centred on diversity, equality, and inclusive marketing. The amazing sessions were off the record and created an open space for marketers to come together and connect.

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Open Perspectives: Our collective journey to an equitable future

As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.

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