Mareike Zollner

Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritise consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.

Speak up – Brands that take a stand

05 May 2021

6-minute read

Mareike ZollnerTom BuyckxDenise Scheel

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Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

2021 Open Perspectives Unplugged returns

09 February 2021

2-minute read

Denise ScheelMareike Zollner

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Microsoft Advertising’s live virtual event series launched in 2020 with conversations centred on diversity, equality, and inclusive marketing. The amazing sessions were off the record and created an open space for marketers to come together and connect.

As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.