Jason Miller

Spotlight on Leadership: Gregory Ollivier

18 September 2019

4-minute read

Jason Miller

•  
•  
•  
•  
•  

While some consider diversity to be the industry buzzword of the moment, for Microsoft Advertising's Director of France, Gregory Ollivier, it has a very personal meaning. He talks to us about his philosophy, his career background and his time at Microsoft Advertising.

5 pieces of brand inspiration from the greatest music designer of all time

18 September 2019

9-minute read

Jason Miller

•  
•  
•  
•  
•  

If you cared at all about music during the 1990s, then you know the work of Brian Cannon. He created many of the most iconic record sleeves of that decade and, in the process, designed and built one of the most powerful brands in recorded music history.

The digital prophet has left the building

16 August 2019

6-minute read

Jason Miller

•  
•  
•  
•  
•  

After 12 years with Verizon Media, Digital Prophet David Shing is moving onwards and upwards. We take a look back at one of the brightest minds in advertising, his predictions and insights, and how he plans to continue transforming the media landscape in the future.

The opportunity with voice search for marketers and advertisers in the UK

24 July 2019

3-minute read

Jason Miller

Insights

•  
•  
•  
•  
•  

A study conducted by Microsoft Advertising has revealed that marketers are not yet fully embracing the opportunity offered by the rapidly-increasing consumer uptake of voice search technology. However, there's both surprising and encouraging news in the results.

New research shows that marketers aren’t listening to voice

24 April 2019

6-minute read

Jason Miller

Insights

•  
•  
•  
•  
•  

New 2019 research from Microsoft Bing examines how pervasive voice search actually is, and the potential opportunity for marketers and advertisers. The research showed marketers aren’t yet considering voice search when it comes to planning their strategies – but this could be set to change in the future. On average, just two per cent of the marketing budget is currently allocated to voice search, but one in six respondents say they expect this to increase in the next 12 months, as marketers look to seize the opportunities it presents. This is a strong indicator of marketers becoming more awake to the untapped potential voice search possesses, and a sign that there could be great strides made by those who are ‘early adopters’ when it comes to voice.