Microsoft Advertising Blog
3 advertising strategies to turn consumer consideration into conversion
Pinpointing where consideration turns into conversion is tough—but it’s the key moment every advertiser, big or small, needs to master.
AI in action: Five insights to unlock marketing ROI for every brand
Generative AI (GAI) is proving itself as one of the most practical tools in the modern advertiser’s toolkit.
Feed updates for Shopping campaigns and other product updates for April
April 2025 product roundup
Unlocking the power of Google Import tools: Easy steps to scale and expand your reach on Microsoft Advertising
As a marketer, you want to get your message out to as many people as possible and drive growth at scale.
Save time and expand reach on Microsoft Advertising using the new Google Import this holiday
As holidays near, advertisers launch holiday ad campaigns. Central to this busy season is Cyber 5, from Thanksgiving to Cyber Monday.
Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security