When people see a CTV ad that inspires–something happens. They open a browser and will get further information, even up to buying a cruise ticket, a new coat, or book a cabin in the mountains.
Measuring GroupM´s CTV campaign proves CTV video ads drive real results.
With TUI Cruises Mein Schiff 43% of engagements happened within the first 24 hours. And after 2 weeks, HH attribution analytics reveal 54K interactions tied to the CTV ad.
In 42% of interactions, customers were entering concrete travel information on the Mein Schiff website.