In a world that seems to be changing by the minute, your customers are continuously searching for products and services with new queries, so keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get started with your keyword research, one of the most powerful tools at your disposal in Microsoft Advertising is the Keyword Planner
How does the Keyword Planner work?
You can get help with your keyword research and selecting the right terms by heading to Tools->Keyword Planner
(or searching for Keyword Planner). If you enter products or services, your landing page, or your product category, you can get suggestions on keywords that are most relevant to your business. You can also get insights into how often certain words are searched on and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.
A view of the Keyword Planner interface
What else should I keep in mind?
Keyword Planner is a great tool to build your base keyword set, but if you’re looking for a way to automate your keyword discovery, don’t forget to take advantage of Microsoft Advertising’s automation tools to continue expanding and refining what you’ve built through Keyword Planner, while still setting the right bids. The best way to do that is with Dynamic Search Ads
and our suite of automated bidding
To learn more about these capabilities, please visit our Help page
. If you have any questions or comments, you can connect with us via our feedback forum
or on Twitter
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