Over the past year, Bing has continued to grow and prove its success, both for customers and partners. Currently holding 17.5% market share in Canada and nearly one third PC search market share in the US,
1 Bing’s open partnership approach continues to foster an ecosystem of valuable business collaboration that includes Agencies, SMB channel partners and Technology partners, to help advertisers get the most out of Bing Ads.
Today, as a mark of that continuous growth, we are excited to announce the expanded Bing Partner Program here in Canada. The program recognises partners who have proven to be trusted advisors to their clients and have an in-depth understanding of the search advertising industry. These qualified Bing partners are uniquely committed to providing the highest quality of service, technology and expertise to ensure their clients see success in search advertising.
From today, the new expanded program with Agencies, SMB Channel partners and Technology partners will be available Canada, the United States and for select customers in Australia, China, Singapore and India.
Specific criteria with requirements on training must be met to qualify as well as parameters on Bing Ads accreditation and business volume. In return, partners will receive extensive benefits including training, access to the latest Bing and Microsoft technology and APIs, marketing support, recognition with a Partner Programme badge, and visibility in our Partner Directory.
The new program also allows our top partners, who have proven their commitment to Bing and their clients over time, to distinguish themselves as Elite Partners. These Elite Partners have higher certification, volume and engagement requirements, and work closely with Bing to shape our product innovation roadmap. These partners receive access to exclusive events, in-person training, dedicated account management, and deeper engagements with our engineering teams. Additionally, they get access to industry research, consumer trends, vertical insights, and co-marketing investment. To ensure we deliver the most locally relevant experience to our partners, benefits may vary by geographical region.
With a dedicated sales force in Canada of over 20 individuals, Microsoft and Bing Ads are committed to providing world-class service to our customers and partners. Together we achieve more.
If you think your business qualifies, and are interested in becoming a Bing Partner, please talk to your Bing Ads representative, or visit our
Bing Ads Partner Program site.
1 (comScore qSearch custom), October 2016