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Rik van der Kooi

Corporate Vice President, Microsoft Advertising

BLOG POSTS BY Rik van der Kooi

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Empowering retailers for the future of digital commerce

The retail industry is undergoing a digital transformation, as various forms of computing are becoming embedded in every aspect of retail. Microsoft is unveiling our latest solutions to empower retailers all over the world to take advantage of this transformation.

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Bing Ads is now Microsoft Advertising

Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.

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Microsoft Audience Network: A smarter way to target your ideal customer

Reach the Audience that Matters Most

The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.

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Welcoming our clients: We're all in with Bing Ads

Back in April, we announced our renewed search partnership with Yahoo. In July, Bing’s integration into Microsoft services increased with the launch of Windows 10 and is becoming a core component to its success. We’ve since transitioned thousands of clients from Yahoo, recruited an entire sales force to serve them and we’ve continued to take market share in the US and internationally. Our growth is the result of working with you, our clients, every day and I could not be more excited to be part ...

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Update on International Bing Ads Sales

The Bing Ads Search Sales and Service team continues to build momentum following our recent Yahoo partnership extension. On the heels of Rob Wilk joining the team as the new North America Vice President of Premium Search Sales, we are thrilled to announce that Axel Steinman will join us as the International Vice President of Search Sales. Axel has 27 years of experience in the online and technology industry, spending the last nine years expanding Microsoft’s digital advertising and consumer onli...

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