June 28, 2021
4-minute read
A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.
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May 25, 2021
4-minute read
Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.
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