Microsoft Audience Network - Microsoft Advertising

Marketers are shifting their attention to refocus on what really counts: people. User intent from search and user profile data can be combined to create a powerful match between a person’s needs and an advertiser's offering to deliver greater performance. Meet the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.

Reach your ideal customer.

Why use the Microsoft Audience Network?

A smarter way to target your ideal customer

Our audience marketing solutions are anchored in the consumer understanding provided by the Microsoft Graph. When using Microsoft Audience Ads, choose from multiple dimensions to target your audience:

Customer intent

Remarketing
In-market Audiences
Custom Audiences
Product Audiences

Customer profile

LinkedIn profile targeting
Age and gender targeting

Location and device

Location targeting
Device targeting

Massive reach you can trust

Reach more than 16 million people through brand-safe environments or placements on premium sites including MSN, Outlook.com, Microsoft Edge and other partners, with more to come.

Boost performance, powered by artificial intelligence

The Microsoft Audience Network is powered by AI and machine learning to help deliver a terrific return on your investment. AI guides ad selection and relevancy matching as well as pricing, click and conversion prediction. Our programs are always learning and adapting to provide you with the best results.

Experiences that perform

Microsoft Audience Ads naturally blend into the core user experience and regularly outperform traditional display advertising.

Microsoft Graph

What sets Microsoft Audience Ads apart is their rich user understanding that powers high performance. The Microsoft Graph consists of robust data sets, including search and web activity, LinkedIn professional profiles, demographics and more. The data is continually updated every second based on user activities. By mapping audience data on such an enormous scale, the Graph helps us spot trends and uncover insights, both of which allow you to effectively reach your customers.

Contact your Microsoft Advertising account representative to learn more.

Welcome to the Microsoft Audience Network