Are you interested in learning how to effectively use more space on the search results page, include eye-catching images, for a better chance of enticing customers to visit your website? Do you want to know about the latest innovative ad types and shopping optimisations?
Then you should sign up for The Art and Science of Shopping Campaigns webcast. Richard Park, Sr. Account Manager at Microsoft Advertising, Matthew Devinney, Sr. Manager of Paid Search at Tinuiti (formerly Elite SEM), and Jason Bell, Sr. Strategist, Growth Media at Tinuiti, will be your guides to expanding your reach and putting the searcher closer to a purchase decision. We’ve recently added a variety of innovative ad types and optimisations for Shopping Campaigns. We’ll cover these updates as well as some tips and tricks.
Here’s a look at the agenda:
- Branded vs. nonbranded shopping segmentation/search term or customer intent targeting via shopping
- Product Audiences (including set up and best practices)
- Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more)