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What does streaming content look like in a COVID-19 world?

December 2020

With new services being introduced this summer, COVID-19 driving people inside, and the expectation of seeing increased interest during the holidays, Microsoft Advertising Insights takes a deep dive into this hot and growing category seeing 500%+ YoY growth.

COVID-19 has been a catalyst for behavioural change on how users consume content. With so many streaming services available along with the rise of direct-to-streaming movies, consumers are subscribing to more services than before the pandemic. We’ve also observed strong connections in query paths from content to streaming services, and network TV channel sites are receiving nearly as much traffic for TV shows. Read more about streaming content and the COVID-19 impact, query paths, common trends and consumer decision journeys by downloading the PDF.

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